Name: Carrot Cake 9 pc Truffle Box
Brand: McGuire Chocolate Canada
SKU: 850017002289
Price: 21.0 USD
Availability: OutOfStock
Rating: 5.0 (1 reviews)

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Changing the Focus

Industry Evolution

The 20th century chocolate industry was built on a few extremely large companies - making all of the chocolate in the world and distributing it through chocolatiers. Single origin wasn’t even niche – it just wasn’t a thing. In this model we lost all transparency to the source and cacao was treated as a commodity. There are even futures contracts for cacao traded on global exchanges. This treatment is similar to other commodities like oil and gold. The problem is that when we accept cacao as a commodity, we imply that all cacao is created equal. In turn, the effect on farmers is that they emphasize yield over quality. Why go through the investment and effort of having your cacao properly fermented if it’s not going to fetch a premium in the marketplace?

When we list our cacao source – not simply the country but the farmer group – you know that your chocolate bar is made from cacao the supports farmer premiums for a product that goes the extra mile.

High Quality

Fermented Cacao

An astonishing amount of effort goes into well fermented cacao. The fermentation process must occur within 2 days of being cut from the tree and cacao trees grow in some of the most remote areas of the world. It is not a commercial crop as it requires strong biodiversity to thrive.

On top of this, the fermentation process is capital intensive as it requires infrastructure and technical expertise. A tall order for cacao farmers who (for the most part) live below the poverty line and get squeezed by commodity cacao prices.

Tracability

Is the chocolate you eat transparently traded?

The best indicator is if the farm is listed on the chocolate bar. When the cacao source is listed – not simply the country but the farmer group – you know that your chocolate bar is made from cacao the supports farmer premiums for a product that goes the extra mile.

farmers first

ETHICAL AND TRACEABLE

Fair trade certifications do not go nearly far enough to ensure farmers are actually treated fairly in the chocolate industry. When your cacao sources are traceable you can be confident there is accountability in the supply chain.

A labour of love

The Chocolate Making Process

1

Working with fermented cacao

Only about 5% of cacao in the world undergoes a controlled fermentation due to the specialized knowledge and infrastructure required in remote areas.

2

Transparently and ethically sourced

We publish our supply chain because we are proud of its contributors. You can trace all of our origins back to the farmers and fermentaries.

3

Roasted at different levels

Roasting is the primary flavour influencer that a chocolate maker directly controls. We design, and continuely tweak, a unique profile for each one of our cacao bean origins.

4

Shell removal

Cacao beans are roasted in their shells which then have to be removed before grinding. We have built many winnowers over the years to help semi-automate this labour intensive process.

5

Grinding the ingredients

Melangers stones are made of heavy granite and roll over cacao until the fat naturally liquifies and eventually smooths out. This grinding process takes a week to complete and is where all of the ingredients of chocolate come together.

6

Measure microns

We use a grindometer to measure the micron size of our chocolate near the end of the grinding process. We take our chocolate below 30 microns which is as smooth as the human tongue can detect.

7

Obtain max flavor

The amount of air we exposed the chocolate to during the grind will harmonize the flavour components and mellow the insentity levels.

8

Feel good chocolate

It's easy to feel good while eating world-class chocolate made using only top notch ingredients from traceable sources.

Working with fermented cacao

1

Only about 5% of cacao in the world undergoes a controlled fermentation due to the specialized knowledge and infrastructure required in remote areas.

Transparently and ethically sourced

2

We publish our supply chain because we are proud of its contributors. You can trace all of our origins back to the farmers and fermentaries.

Roasted at different levels

3

Roasting is the primary flavour influencer that a chocolate maker directly controls. We design, and continuely tweak, a unique profile for each one of our cacao bean origins.

Shell removal

4

Cacao beans are roasted in their shells which then have to be removed before grinding. We have built many winnowers over the years to help semi-automate this labour intensive process.

Grinding the ingredients

5

Melangers stones are made of heavy granite and roll over cacao until the fat naturally liquifies and eventually smooths out. This grinding process takes a week to complete and is where all of the ingredients of chocolate come together.

Measure microns

6

We use a grindometer to measure the micron size of our chocolate near the end of the grinding process. We take our chocolate below 30 microns which is as smooth as the human tongue can detect.

Obtain max flavor

7

The amount of air we exposed the chocolate to during the grind will harmonize the flavour components and mellow the insentity levels.

Feel good chocolate

8

It's easy to feel good while eating world-class chocolate made using only top notch ingredients from traceable sources.

Tasting Process

1

Cleanse your palate

Room temperature water helps facilitate a good melt while tasting chocolate

2

Look at the chocolate

Observe the shine or matte finish

3

Smell the aromas

They will give an indication of the flavor profile

4

Snap a piece

A clean crisp snap is satisfying while a deep or soft thud is less desirable

5

Let it melt

You can chew a little but only to get things started. Allowing the chocolate to melt will take you on a flavour journey with a distinct beginning, middle and end. Flavour peaks and valleys are ideal

6

Observe The Finish

A good chocolate will leave you with a pleasant aftertaste that stays with you well after the chocolate is gone

Free Shipping

On all orders over $75

Carrot Cake 9 pc Truffle Box

Customer Reviews

Changing the Focus

Industry Evolution

High Quality

Fermented Cacao

Tracability

Is the chocolate you eat transparently traded?

farmers first

ETHICAL AND TRACEABLE

A labour of love

The Chocolate Making Process

1

Working with fermented cacao

2

Transparently and ethically sourced

3

Roasted at different levels

4

Shell removal

5

Grinding the ingredients

6

Measure microns

7

Obtain max flavor

8

Feel good chocolate

Working with fermented cacao

1

Transparently and ethically sourced

2

Roasted at different levels

3

Shell removal

4

Grinding the ingredients

5

Measure microns

6

Obtain max flavor

7

Feel good chocolate

8

Tasting Process

1

Cleanse your palate

2

Look at the chocolate

3

Smell the aromas

4

Snap a piece

5

Let it melt

6

Observe The Finish