Chocolate Advent Calendar
Chocolate Advent Calendar
McGuire Chocolate
174 Water Street
St. Andrews NB E5B 1B2
Canada
Experience a year of creative evolution in small-batch, bean-to-bar chocolate with McGuire Chocolate Company’s Advent calendar, where this year’s focus is all about bonbons.
Indulge in a luxurious chocolate bonbon each day leading up to Christmas.
Each bonbon is crafted from cacao beans sourced through transparent trade from small farms around the world, and carefully made in our shop in Saint Andrews, New Brunswick, Canada. We roast, shell, and grind the beans with premium ingredients to create world-class chocolate and truffles. Hand-painted with naturally colored cocoa butters, these bonbons feature new releases alongside McGuire Chocolate's classic flavors.
Thank you for joining us on this delicious journey!
Please note: products ordered with the advent calendar will be shipped out at the same time as the advent calendar.
Changing the Focus
Industry Evolution
The 20th century chocolate industry was built on a few extremely large companies - making all of the chocolate in the world and distributing it through chocolatiers. Single origin wasn’t even niche – it just wasn’t a thing. In this model we lost all transparency to the source and cacao was treated as a commodity. There are even futures contracts for cacao traded on global exchanges. This treatment is similar to other commodities like oil and gold. The problem is that when we accept cacao as a commodity, we imply that all cacao is created equal. In turn, the effect on farmers is that they emphasize yield over quality. Why go through the investment and effort of having your cacao properly fermented if it’s not going to fetch a premium in the marketplace?
When we list our cacao source – not simply the country but the farmer group – you know that your chocolate bar is made from cacao the supports farmer premiums for a product that goes the extra mile.
High Quality
Fermented Cacao
An astonishing amount of effort goes into well fermented cacao. The fermentation process must occur within 2 days of being cut from the tree and cacao trees grow in some of the most remote areas of the world. It is not a commercial crop as it requires strong biodiversity to thrive.
On top of this, the fermentation process is capital intensive as it requires infrastructure and technical expertise. A tall order for cacao farmers who (for the most part) live below the poverty line and get squeezed by commodity cacao prices.
Tracability
Is the chocolate you eat transparently traded?
The best indicator is if the farm is listed on the chocolate bar. When the cacao source is listed – not simply the country but the farmer group – you know that your chocolate bar is made from cacao the supports farmer premiums for a product that goes the extra mile.
farmers first
ETHICAL AND TRACEABLE
Fair trade certifications do not go nearly far enough to ensure farmers are actually treated fairly in the chocolate industry. When your cacao sources are traceable you can be confident there is accountability in the supply chain.
A labour of love
The Chocolate Making Process
1
Working with fermented cacao
Only about 5% of cacao in the world undergoes a controlled fermentation due to the specialized knowledge and infrastructure required in remote areas.
2
Transparently and ethically sourced
We publish our supply chain because we are proud of its contributors. You can trace all of our origins back to the farmers and fermentaries.
3
Roasted at different levels
Roasting is the primary flavour influencer that a chocolate maker directly controls. We design, and continuely tweak, a unique profile for each one of our cacao bean origins.
4
Shell removal
Cacao beans are roasted in their shells which then have to be removed before grinding. We have built many winnowers over the years to help semi-automate this labour intensive process.
5
Grinding the ingredients
Melangers stones are made of heavy granite and roll over cacao until the fat naturally liquifies and eventually smooths out. This grinding process takes a week to complete and is where all of the ingredients of chocolate come together.
6
Measure microns
We use a grindometer to measure the micron size of our chocolate near the end of the grinding process. We take our chocolate below 30 microns which is as smooth as the human tongue can detect.
7
Obtain max flavor
The amount of air we exposed the chocolate to during the grind will harmonize the flavour components and mellow the insentity levels.
8
Feel good chocolate
It's easy to feel good while eating world-class chocolate made using only top notch ingredients from traceable sources.
Working with fermented cacao
1
Only about 5% of cacao in the world undergoes a controlled fermentation due to the specialized knowledge and infrastructure required in remote areas.
Transparently and ethically sourced
2
We publish our supply chain because we are proud of its contributors. You can trace all of our origins back to the farmers and fermentaries.
Roasted at different levels
3
Roasting is the primary flavour influencer that a chocolate maker directly controls. We design, and continuely tweak, a unique profile for each one of our cacao bean origins.
Shell removal
4
Cacao beans are roasted in their shells which then have to be removed before grinding. We have built many winnowers over the years to help semi-automate this labour intensive process.
Grinding the ingredients
5
Melangers stones are made of heavy granite and roll over cacao until the fat naturally liquifies and eventually smooths out. This grinding process takes a week to complete and is where all of the ingredients of chocolate come together.
Measure microns
6
We use a grindometer to measure the micron size of our chocolate near the end of the grinding process. We take our chocolate below 30 microns which is as smooth as the human tongue can detect.
Obtain max flavor
7
The amount of air we exposed the chocolate to during the grind will harmonize the flavour components and mellow the insentity levels.
Feel good chocolate
8
It's easy to feel good while eating world-class chocolate made using only top notch ingredients from traceable sources.
